Barogo Invests in Office Food Subscription Delivery Platform 'Pudding'

For Stable Revenue Generation and Operational Efficiency of Store Owners

[Asia Economy Reporter Kim Cheolhyun] Barogo (CEO Lee Taekwon) announced on the 24th that it has signed a strategic investment agreement with Yeoldudal (CEO Hwang Yunsik), which operates the platform 'Pudding' that regularly delivers food to offices.

Barogo explained that it decided on this investment to ensure stable income generation for store owners and to improve store operation efficiency. They plan to create a virtuous cycle structure that enhances operational stability by reducing food ingredient waste caused by difficulties in menu demand forecasting through a subscription economy model, while simultaneously improving service quality.

In particular, they will focus on expanding synergy between Barogo's kitchen platform 'Dosijubang' and 'Pudding,' which have been in partnership since the end of last year. They will provide various support so that stores located in Dosijubang within office commercial districts can grow further through Pudding.

A Barogo representative said, "Barogo store owners have joined forces with Pudding to enable more stable store operations," adding, "We will continue to support creating a virtuous cycle structure for store operations in the future."

This content was produced with the assistance of AI translation services.