Gwangju Dong-gu "Please Name the Chungjang Commercial District"
'Chungjang Commercial District Brand Naming Contest' Held
[Asia Economy Honam Reporting Headquarters Reporter Park Jin-hyung] Dong-gu, Gwangju Metropolitan City (Mayor Im Taek) announced on the 22nd that it will hold the ‘Gwangju Chungjang Commercial District Brand Naming Contest.’
The contest was promoted to unify the Chungjang commercial district into a single image and establish a brand system to strengthen the identity of the Chungjang commercial district.
The contest, with a total prize of 5 million KRW, is open to all citizens.
Participants are free to express a total of four names: an integrated brand naming reflecting the identity and characteristics of the Gwangju Chungjang commercial district, and sub-brand naming for the three commercial areas of Chungjang-ro 1~3 ga, Chungjang-ro 4~5 ga, and the underground shopping mall.
The submission period is until September 10, and proposals can be downloaded from the Gwangju Chungjang Commercial District Brand Naming website, completed, and submitted via email.
The judging will be conducted by professional judges related to naming proposals, who will review for plagiarism and prior registration, and select based on suitability, creativity, usability, and reflection of regional characteristics.
The results will be posted on the Gwangju Chungjang Commercial District Brand Naming website on the 14th of next month and individual notifications will be made.
Prizes will be awarded to a total of 10 winners: 1 Grand Prize (2 million KRW), 1 Excellence Award (1.5 million KRW), 1 Merit Award (500,000 KRW), 2 Encouragement Awards (250,000 KRW each), and 5 Honorable Mentions (100,000 KRW each). For more details, inquiries can be made to the Gwangju Chungjang Commercial District Commercial Revitalization Promotion Team and Das Design Co., Ltd.
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Mayor Im Taek of Dong-gu said, “Our Dong-gu is promoting various projects, including the commercial district renaissance project, to help the Chungjang commercial district, the largest central commercial district in the Honam region, regain its former glory.” He added, “We hope this contest will inspire many works that can rediscover the identity of the Chungjang commercial district, and we ask for the public’s great interest and participation.”
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