Homeplus Autumn Seasonal Fresh Products Collection... "Recharge Your Energy with Seasonal Foods"

Advancing Shipment Timing Through Pre-Contracts with Production Sites

A model is introducing autumn sunflowers at Homeplus Gangseo store in Seoul.

[Asia Economy Reporter Lim Chun-han] Homeplus announced on the 22nd that it will hold a special exhibition featuring various autumn seasonal fresh products such as flower crabs, gizzard shad, apples, and newly harvested rice.

In this event, autumn fresh foods will be introduced at reasonable prices faster than other distribution channels. In the case of newly harvested rice, since Chuseok is earlier than usual, demand for new rice is expected to increase. Based on prior analysis and forecasts, Homeplus pre-contracted 100 tons of newly harvested rice from Goheung, Jeonnam. As a result, they were able to secure the quantity by advancing the sowing and harvesting periods. Considering that regular new rice is released from late August to early September, this is about 3 to 4 weeks earlier than last year.

Homeplus has sold fresh flower crabs directly shipped from production areas on the day after the annual flower crab fishing ban is lifted. This year as well, the fishing ban (June 21 to August 20) was lifted at midnight on the 20th, and from the afternoon of the 21st, Homeplus stores began selling autumn fresh flower crabs. Until the 24th of this month, autumn fresh flower crabs will be sold at a 20% discount when paying with event cards.

Fresh Hongro apples produced in famous production areas such as Chungju, Chungbuk; Andong and Mungyeong, Gyeongbuk; and Naju, Jeonnam, the first bright red apples of midsummer, and Naju Wonhwang pears have also been secured in advance, allowing customers to find them at Homeplus stores faster than other channels. Fresh Hongro apples and the first bright red midsummer apples are sold at a 20% discount in partnership with the Ministry of Agriculture, Food and Rural Affairs, and Naju Wonhwang pears can be purchased at a 50% discount when using event cards.

A Homeplus official said, “We prepared this autumn fresh product exhibition to provide customers with fresh domestic autumn foods faster and at reasonable prices,” adding, “We will continue to make our best efforts to reduce the burden of grocery prices for customers and maintain the quality of fresh food products.”

This content was produced with the assistance of AI translation services.