"Let's Create a Better Future"... 'LG Sidossong' Surpasses 1.4 Million YouTube Views in Three Days
"A Message Hoping for Valuable Attempts in Everyone's Daily Life"
LG members appear directly in the 'LG Sidossong' music video, dancing joyfully. (Photo by LG)
View original image[Asia Economy Reporter Moon Chaeseok] The YouTube video 'LG Sido Song' created by LG has become a hot topic, reaching 1.4 million views just three days after its release.
On the 22nd, LG announced that 'LG Sido Song' achieved this record within three days of its release. The video is in the form of a music video featuring a catchy melody and exciting dance.
It conveys the message that LG members continuously make new attempts at their respective positions, and these attempts come together to create a valuable future for everyone.
A unique point is that all melodies were made using only the notes 'Si' and 'Do' from the Western music seven-tone scale. Only the lyrics for 'future' used 'Mi' and 'Re'. Young members from LG Electronics, LG Chem, and LG AI (Artificial Intelligence) researchers acted and danced themselves.
The message of the video is that a better future does not come for free but must be created through attempts. Examples include LG's efforts in ▲developing biodegradable plastics ▲reusing electric vehicle waste batteries ▲AI education for youth.
It also includes environmental protection activities that anyone can practice in daily life beyond LG employees, such as ▲separating used batteries for recycling ▲using tumblers ▲commuting by bicycle.
Among the comments, meaningful ideas about valuable attempts such as 'drinking beverages without labels,' 'using handkerchiefs instead of napkins,' and 'not accepting disposable spoons when ordering food to-go' drew attention.
'LG Sido Song' was sung by singer-songwriter Eunsong. Eunsong has gained popularity by creating songs using only specific notes, such as 'songs with only Do' or 'songs with up to Re.'
Last year, LG and Eunsong also created 'LG Mirae Song' using only the 'Mi' and 'Re' notes, which has garnered over 3.7 million views on YouTube in 11 months.
An LG official explained, "The video was produced as part of LG's 'Future, Together' campaign to create a valuable future where everyone enjoys a better life together," adding, "It reflects the hope that many more valuable attempts will continue in the daily lives of not only LG members but everyone."
By leaving comments on the YouTube 'LG Sido Song' video about valuable attempts that can be practiced in daily life, participants will be entered into a draw to win prizes such as LG Electronics' new concept lifestyle screen 'StandbyME' and plant lifestyle appliance 'Tiun Mini.'
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