Hyundai Motor Employees Participate in Voluntary Donation Campaign to Support Flower Farmers

[Asia Economy Reporter Yoo Hyun-seok] Hyundai Motor Company employees have launched a voluntary donation campaign to support flower farms and marginalized groups.

Hyundai Motor announced on the 21st that from the 16th to the 19th, it operated a 'Flower Market' in the lobby of its Yangjae headquarters (located in Seocho-gu, Seoul) for four days to help flower farms and conduct an employee donation campaign, collecting funds to support marginalized groups and donating them to the social enterprise 'FLRY.'

FLRY is a social enterprise that promotes donation and social contribution projects related to flowers, leading positive social change. It began in 2015 with a project that collected flowers used once and discarded at weddings and delivered them to marginalized groups.

During this campaign, Hyundai Motor first donated funds to FLRY to purchase flowers in order to support domestic flower farms experiencing the off-season in summer and operated the Flower Market at its headquarters.

The Flower Market in the headquarters lobby featured a space introducing the flower farms and farmers who supplied the flowers. Hyundai Motor employees voluntarily participated in the donation campaign while viewing seasonal flowers and plants introduced by florists. In addition, employees alleviated work stress by enjoying flowers together and strengthened communication and harmony by exchanging flowers, contributing to the formation of a healthy organizational culture.

Over four days, about 1,100 employees participated in the donation, conveying their feelings to precious people through flowers. Hyundai Motor donated a total of 76 million KRW to FLRY, including the donation funds used to purchase flowers, 14 million KRW donated by employees, and additional company contributions.

Excluding the costs used to operate the Flower Market, the donation funds will be used for activities supporting marginalized groups, such as conducting horticulture classes at welfare institutions.

To encourage employee participation in this campaign, Hyundai Motor and FLRY also operated a ‘One-Day Flower Class’ during lunchtime. Eighty employees who applied in advance listened to explanations from florists and had the opportunity to create flower boxes using fresh flowers.

A Hyundai Motor official said, “It is meaningful that many employees voluntarily participated in the donation campaign to support flower farms experiencing the summer off-season,” adding, “We plan to establish an ESG culture through various campaigns and events involving employees in the future.”

This content was produced with the assistance of AI translation services.