"This Chuseok Also Popular for Contactless"... SSG.com Gift Service Sales Soar

High Sales Growth Rate in Pet Supplies and Food Products

SSG.com will hold the 'Send Gifts with SSG for Chuseok' promotion until the 10th of next month.

[Asia Economy Reporter Lim Chunhan] This year’s Chuseok holiday has also seen non-face-to-face gift-giving services gaining great popularity among consumers.

According to SSG.com on the 20th, sales from the gift-giving service increased by 70% compared to the same period last year, from the 22nd of last month to the 18th of this month. The service’s advantage lies in its convenience, allowing gifts to be sent to up to 200 people at once using only contact information without needing the recipient’s address. Sales were mainly high for popular holiday items such as Shine Muscat grapes and Korean beef gift sets, with purchases evenly distributed across various price ranges, from practical items under 50,000 KRW to premium products over 300,000 KRW.

The categories with the highest sales growth rates were pet supplies (1010%), food (114%), and digital appliances (113%). Among pet supplies, snack and supplement purchases were the most frequent, and many cat towers priced in the high 100,000 KRW range were also sold. In the food category, premium department store products and fresh foods accounted for three-quarters of total sales. In digital appliances, large home appliances, robot vacuum cleaners, espresso machines, and unlocked mobile phones sold well.

SSG.com is running the ‘Chuseok with Gift-Giving on SSG’ promotion until the 10th of next month. They have prepared various themed online stores, including the ‘Best Gift-Giving Brands’ carefully selected with popular brands perfect for holiday gifts. Additionally, a weekly ‘Roulette Event’ with a 100% winning chance is held, awarding SSG Money to the first 2,000 participants.

An SSG.com representative said, “Even during the first holiday after the lifting of social distancing, the way people express their feelings still reflects the trend of untact consumption. We will continue to offer products and services that reflect customer demand.”

This content was produced with the assistance of AI translation services.