“Hanwoo Beef Popular as Chuseok Gift”…Shinsegae Department Store Achieves Record Pre-Order Sales

Hanwoo Gift Sets Account for 40% of Sales Share

Le Cordon Bleu Steak Set sold at Shinsegae Department Store.

[Asia Economy Reporter Lim Chun-han] Shinsegae Department Store's pre-order sales for Chuseok gift sets have recorded an all-time high.

According to Shinsegae Department Store on the 22nd, pre-order sales from the 1st to the 17th of this month increased by more than 30% compared to the previous year. This is analyzed to be due to increased pre-order demand caused by Chuseok being about half a month earlier than usual.

In particular, the sales proportion of Hanwoo gift sets accounts for more than 40% of total set sales, maintaining a high growth trend. Accordingly, Shinsegae Department Store has secured an additional 20% of the total Hanwoo set quantity to target consumers. They planned a collaborative product with the world-renowned French culinary education institution, Le Cordon Bleu, introducing premium Hanwoo sets exclusively. By incorporating Le Cordon Bleu’s Hanwoo meat processing techniques, they composed high-quality Hanwoo cuts such as sirloin, striploin, and tenderloin in the most suitable form for cooking. Truffle oil, salt, and Le Cordon Bleu’s special sauce are also included. Representative products include the Le Cordon Bleu Steak Set (600,000 KRW) and the Le Cordon Bleu Home Party Set (360,000 KRW).

In the era of high prices, the 200,000 KRW range direct purchase Hanwoo products, which can be purchased at reasonable prices, have been increased by 40%. Shinsegae’s direct purchase Hanwoo is a high-quality Hanwoo gift set selected and verified throughout the entire process by Shinsegae Department Store’s livestock buyer who participates as a trader at the Hanwoo auction market. Only high-quality female cattle under 60 months of age are selected at the Eumseong Livestock Auction Market, where the highest number of quality cattle are listed nationwide. Marbling and meat color are directly checked to carefully select Hanwoo of a certain standard or higher, allowing consumers to purchase at reasonable prices. They have also newly prepared Jeju Black Hanwoo certified by the Governor of Jeju. Black Hanwoo is known for its excellent quality, having been presented to kings during the Joseon Dynasty, and is characterized by evenly distributed fat within the meat muscle, resulting in a superior texture.

A Shinsegae Department Store official said, "We have prepared a variety of Hanwoo gift sets, from premium to practical sets, which are popular representative gifts for the holiday season," and added, "We will continue to proactively introduce products that match holiday trends."

This content was produced with the assistance of AI translation services.