Cafe24 Strengthens Live Commerce Support... "Broadcast Experts Analyze Products"

Expansion of Live Commerce Features... "Instant Installation on Shopping Malls"

Cafe24 strengthens live commerce support by providing practical consulting from experts for online business operators.

[Asia Economy Reporter Lim Chun-han] Global e-commerce platform Cafe24 announced on the 18th that it will strengthen live commerce support, including practical consulting by experts, for online business operators.

Live commerce consulting is a one-on-one method where experts with extensive actual broadcasting experience impart specific know-how at each stage of live commerce progress. In particular, it is customized by analyzing the business operator's brand, sales items, target customer base, and designing how and what content to emphasize during the broadcast.

Various techniques necessary for live commerce operation are also a major part of the consulting. Know-how that business operators can easily follow is passed on for each part, such as mobile-optimized broadcasting transmission in the studio, basic vocalization needed for effective product information delivery, and selecting performers that help increase sales volume.

Cafe24 is also expanding live commerce functions that can be immediately installed on online shopping malls. Business operators can download and use live commerce applications (apps) from the Cafe24 store, including ▲Collus Live Commerce, which allows broadcasting anytime and anywhere via smartphone ▲Seoul Showroom Live, which supports filming experts specialized in fashion and beauty product sales broadcasts ▲JK Live Studio, which comprehensively assists not only broadcasting but also marketing based on filming equipment.

Lee Jae-seok, CEO of Cafe24, said, “Live commerce has established itself as an important element necessary for business operators to expand communication with customers and grow steadily,” adding, “We will continue to devote ourselves to research and development to lower various technical barriers in the e-commerce market.”

This content was produced with the assistance of AI translation services.