Gyeonggi-do to Host K-Beauty Expo in Taiwan and Indonesia This Month

[Asia Economy (Suwon) = Reporter Lee Young-gyu] Gyeonggi Province will hold the 'K-Beauty Expo' in Taiwan and Indonesia.

Gyeonggi Province announced on the 18th that it will hold the 'K-Beauty Expo' at the Taiwan International Trade Building (TWTC) from the 19th to the 22nd of this month, and at the Jakarta International Expo (JIExpo) in Indonesia from the 25th to the 27th.

The 'K-Beauty Expo' is Korea's representative beauty specialized exhibition supported by Gyeonggi Province to foster the beauty industry and help small and medium-sized enterprises develop overseas sales channels. Starting with the first domestic exhibition in 2009, it expanded to ASEAN countries from 2016. The province plans to hold exhibitions in Goyang City in October and in Bangkok, Thailand in December.

The province has prepared a rich program for participating companies to develop sales channels, including export consultations with influential buyers directly invited by the local KOTRA trade office, marketing conferences, and entry into local online distribution networks.

A provincial official stated, "We are promoting marketing support projects for beauty companies to support their entry into overseas markets in order to develop Gyeonggi Province's cosmetics industry into a high value-added industry."

Meanwhile, there are 1,614 cosmetics manufacturers in the province, accounting for 36.9% of the nationwide total (4,376).

This content was produced with the assistance of AI translation services.