Tailorscents Expands into Department Stores, Hotels, and Select Shops... "Accelerating Offline Strategy"

First Pop-up Store Scheduled to Open at Hyundai Department Store Mokdong Branch

Main image of the Tailorscents brand.

[Asia Economy Reporter Lim Chunhan] CJ ENM's Tailorscents announced on the 17th that it will enter department stores, premium hotels, and select shops where customers can directly experience fragrances, launching an offline strategy.

Tailorscents is a fragrance-specialized brand developed by CJ ENM in line with the growth of the mobile commerce market. Based on its main item, diffusers, it has a product portfolio including perfumes, room sprays, and wax tablets. Last year, Tailorscents grew by 250% compared to the previous year, and the brand's cumulative order amount exceeded 15 billion KRW by July this year.

The main sales channels are Apgujeong Galleria Fred Segal and The Hyundai Seoul's clean beauty select shop Be Clean. In June, it also entered Shinsegae's beauty select shop Chicor offline store, accelerating the expansion of its offline distribution network. On the 5th of next month, it is preparing its first brand pop-up store at Hyundai Department Store Mokdong branch.

A CJ ENM official said, "Since Tailorscents has mainly sold online, customers had no opportunity to directly experience the brand's unique and luxurious scents. Using this expansion into offline channels as a foothold, we will target multi-channel online and offline markets to incubate Tailorscents as a leading brand in the fragrance industry."

This content was produced with the assistance of AI translation services.