'Chuseok Preparation' Shopping Opportunities Pouring Out on E-commerce Platforms
Timon, 'Chuseok Pre-Reservation' Promotion
Wemakeprice, '2022 Chuseok' Special Exhibition Starting from the 15th
As the Chuseok holiday approaches, e-commerce companies are holding various discount events. With rising prices causing increasing burdens on consumers preparing for the holiday, each company has prepared ways to help customers purchase gifts and more economically through online channels.
Tmon is running a Chuseok promotion until the 17th. This promotion focuses on so-called 'cost-effective' products, reflecting the recent price atmosphere that makes gift preparation burdensome. About 50% of the promotional items, approximately 500 products, are priced under 50,000 KRW. Despite the reasonable prices, they are suitable as holiday gifts, and most delivery items come with gift wrapping or shopping bags included.
Fresh and health foods, which are popular as Chuseok gifts, have been especially diversely prepared. Direct purchase products have also been gathered to allow gifting of cost-effective overseas delivery items. By using discount benefits such as coupons and reward points, customers can prepare for Chuseok more economically. During the promotion period, customers who receive the '2022 Chuseok Shopping Coupon,' provided once daily, can get a 2,000 KRW discount on purchases over 30,000 KRW and up to 6,000 KRW off on purchases over 80,000 KRW. Customers who purchase Chuseok gifts in bulk by the 15th will receive reward points worth up to 1,000,000 KRW. The reward points can be used for future purchases on Tmon. A Tmon representative said, "Despite rising prices, the demand for holiday gifts for family and acquaintances remains largely unchanged, so we hope this promotion will help ease the financial burden for customers preparing for Chuseok."
Wemakeprice is holding a '2022 Chuseok' event from the 15th until next month’s 12th, offering discounts on various products such as ritual items and senior care electronics. This event is divided into sections including ▲Today's Recommended Products, ▲Gift Recommendations by Category, ▲Product Recommendations by Price Range, and ▲Chuseok Preparation Corner, where related products are introduced twice a week on Mondays and Thursdays. In the main section, 'Today's Recommended Products,' four carefully selected popular gift sets are offered at discounted prices. The gift recommendations by category and by price range sections are designed to help customers resolve their gift selection concerns.
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Additionally, the 'Chuseok Preparation' corner features holiday preparation items such as songpyeon (rice cakes) and hanbok (traditional clothing), as well as travel and accommodation products for customers planning trips during the holiday period. Wemakeprice offers shopping cart coupons that provide up to 20% discounts and additional 10% discount coupons for specific card companies during the event. The shopping cart coupons vary depending on the event period and purchase amount. A Wemakeprice representative said, "To celebrate Chuseok, we have segmented practical related products into various price ranges and categories. We hope customers prepare a bountiful Hangawi by curating popular products at reasonable prices."
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