PetFriends Launches 'Heart-Throbbing Point Donation' Campaign with 25,000 Participants

[Asia Economy Reporter Moon Hyewon] PetFriends announced on the 11th that it is leading a new donation culture centered on the MZ generation (Millennials + Generation Z) by launching the ‘Heartthrob Point Donation’ campaign, which allows users to donate their payment reward points.

PetFriends conducted the first campaign over a total of 11 weeks from April to June, with more than 25,000 customers participating. PetFriends delivered a total of about 1,000 relief items, including dry food, cans, and pouches, to the stray cat protection group 'Nabiya Saranghae' and the stray dog protection group 'KDS Rainbow Shelter', respectively.

When customers purchase products on PetFriends and click the 'Donation Button' at the bottom of the payment page, the button turns pink and a portion of the points to be accumulated is donated through this new Heartthrob Point Donation method. Donations are made simultaneously with purchase confirmation, and the details of point donations can be separately checked on the personal information page (MyPetFriends).

To encourage customers’ participation in Heartthrob Point Donations, PetFriends is also carrying out the 'Gives Back Project' together. This project converts points collected through customers’ sincerity into food or supplies needed for animal shelters and delivers them.

Yoon Hyunshin, CEO of PetFriends, said, "More than 20% of PetFriends customers are already voluntarily using Heartthrob Point Donations, showing a high participation rate," and added, "We plan to continuously carry out social contribution activities together with customers who enjoy value consumption to foster a healthy companion animal culture."

This content was produced with the assistance of AI translation services.