GoPizza Enters Singapore Franchise Market... Signs Contracts for 20 Stores

Lim Jaewon, CEO of GoPizza (second from the left in the photo), held a partnership signing ceremony on the 10th with the local mid-sized food service company in Singapore, Chopsticks Group, and took a commemorative photo. Photo by GoPizza

[Asia Economy Reporter Moon Hyewon] Gopizza announced on the 11th that it has signed a partnership with the Singapore-based mid-sized dining company ‘Chopsticks Group’ and is entering the franchise business.

Gopizza, a one-person pizza brand that opened its first store in Singapore in March 2020, directly entered Singapore through the establishment of a local corporation and has surpassed 500 million KRW in monthly sales at 15 directly operated stores. In addition to signature menus such as Super Combination Pizza and Pepperoni Pizza, the localization strategy featuring K-food menus that capture the taste of Korea, such as seasoned chicken pizza, bulgogi pizza, and Cheongyang pepperoni pizza, helped achieve about 100 million KRW in sales within eight months of entering Singapore.

With overseas sales accounting for more than 40% of total sales, including Singapore, India, and Hong Kong, the company plans to actively expand its overseas business.

Until now, all overseas stores have been directly operated, and this is the first time for the franchise business. With this partnership, Gopizza has confirmed contracts for 20 franchise stores.

Im Jaewon, CEO of Gopizza, said, “Since Singapore is a battleground for dining brands, the remarkable achievements here prove Gopizza’s overseas competitiveness,” and added, “Starting with this franchise business, we will actively strive to grow as a global company and a leading K-pizza brand.”

Meanwhile, Chopsticks Group’s Blanco Court Beef Noodles is a local dining brand with annual sales exceeding 10 billion KRW and is a long-established dining company operating a traditional Singaporean beef noodle brand for three generations. As a company well-versed in the local dining business, it is expected to serve as a stepping stone to expand Gopizza’s market share in Singapore.

This content was produced with the assistance of AI translation services.