Ascendio-SBS Medianet Joint Production '2022 Supermodel Contest'
[Asia Economy Reporter Hyungsoo Park] Comprehensive content company Ascendio announced on the 4th that it will jointly host the ‘2022 Supermodel Contest’ and ‘2022 Supermodel Contest: The Grace’ with SBS Medianet.
The ‘2022 Supermodel Contest’ organized by Ascendio and SBS Medianet has completed the preliminary round and will hold the finals in September. The Supermodel Contest, which was postponed due to the impact of COVID-19, is being held again after three years. Many applicants participated in the preliminary round of the ‘2022 Supermodel Contest’.
Following the ‘2022 Supermodel Contest,’ Ascendio will also hold the ‘2022 Supermodel Contest: The Grace,’ which seeks active senior models. They plan to recruit new models who can work in various fields and expand their management business. ‘The Grace’ allows participation regardless of modeling experience, marital status, nationality, or gender, but applicants must be at least 44 years old.
Ascendio plans to develop new content utilizing the intellectual property (IP) of the Supermodel Contest and The Grace, providing various products and services that span both online and offline platforms.
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An Ascendio official said, "We expect synergy effects by producing Korea’s top model contest with SBS Medianet," adding, "We plan to continuously expand joint productions such as dramas and entertainment shows to create diverse content."
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