Samsung Family's Second Daughter Lee Seo-hyun Accelerates 'CSR Management'... Also Serving as Advisor at Samsung Global Research

Educational Activities for Low-Income Middle School Students like 'Samsung Dream Class'
Youth and Community Social Contribution... Expanding 'CSR Management' Efforts

Lee Seo-hyun, Chairperson of Samsung Welfare Foundation. (Photo by Samsung)

[Asia Economy Reporter Moon Chaeseok] Lee Seo-hyun, the second daughter of the late Lee Kun-hee, former chairman of Samsung Group, and chairperson of the Samsung Welfare Foundation, has recently expanded her role in 'corporate social responsibility (CSR) management' by concurrently serving as an advisor to the CSR Research Office at Samsung Global Research (formerly Samsung Economic Research Institute).

According to the business community on the 4th, Lee was appointed last month as an advisor to the CSR Research Office at Samsung Global Research. She joined the organization that conducts research on corporate social responsibility (CSR) implementation strategies, business development, and global trends as an advisor.

Based on her experience managing the foundation, Lee is expected to provide consultation related to CSR strategies. She has experience leading Samsung Group's representative CSR projects, such as the 'Samsung Dream Class,' a program where university students support the education of low-income middle school students. She has also been involved in childcare center operations and various social contribution activities for underprivileged youth and local communities.

For these reasons, the business community anticipates that Lee will engage in more active social contribution activities now that she is concurrently serving as an advisor at Samsung Global Research.

Lee's husband, President Kim Jae-yeol, also works as the head of the Global Strategy Office and is in charge of sports marketing research at Samsung Global Research. In June, he was elected as the first non-European president in the 130-year history of the International Skating Union (ISU).

This content was produced with the assistance of AI translation services.