Hyundai Motor and Kia's July US Sales Down 10.8%... Eco-Friendly Vehicles Up 33%

[Asia Economy Reporter Yoo Hyun-seok] Hyundai Motor Company and Kia's sales volume in July decreased compared to the same period last year.

Hyundai Motor Group announced on the 3rd that Hyundai Motor Company (including Genesis) and Kia's sales volume in the U.S. last month was 128,283 units, a 10.8% decrease compared to the same month last year.

Hyundai Motor Group explained that the sales volume declined due to production disruptions caused by the semiconductor supply shortage and the resulting lack of available inventory.

However, considering that the average sales performance of other automakers whose results have been disclosed so far, such as Toyota (-21.2%), Honda (-47.4%), Mazda (-28.5%), and Subaru (-17.1%), decreased by 24.8% compared to last year, the performance is relatively favorable, they added.

Although sales volume decreased, eco-friendly vehicles, which are growth drivers, continued to perform well in the U.S. market. Hyundai Motor Company and Kia sold a total of 15,109 eco-friendly vehicles in the U.S. last month, a 33.2% increase compared to the same period last year.

Among them, electric vehicle sales surged by 139.8% to 4,966 units. Hybrid vehicles also sold 10,114 units.

In particular, Kia sold 6,461 eco-friendly vehicles, an 86.0% increase compared to the same period last year, thanks to the popularity of the dedicated electric vehicle EV6. Hyundai Motor Company's eco-friendly vehicle sales increased by 9.9% to 8,648 units.

By company, Hyundai Motor Company's U.S. sales volume last month, including the luxury brand Genesis, totaled 65,834 units, a 10.6% decrease compared to the same month last year.

Among them, Genesis sold 5,203 units, a 0.4% increase. This marks 20 consecutive months of year-over-year growth since December 2020.

By model, Tucson was the best-selling with 14,278 units, followed by Avante (12,021 units) and Santa Fe (9,532 units).

Kia sold 62,449 units last month, a 10.9% decrease compared to July last year. The best-selling Kia model last month was the Sportage, with 11,985 units sold, followed by K3 with 10,016 units and Sorento with 9,473 units. Among these, the newly launched Sportage, released locally in March, sold over 10,000 units for four consecutive months starting in April.

Meanwhile, Hyundai Motor Company and Kia's cumulative sales volume from January to July was 831,158 units, a 12.4% decrease compared to the same period last year. Hyundai Motor Company recorded 435,369 units, down 12.9%, and Kia recorded 395,789 units, down 11.8%.

This content was produced with the assistance of AI translation services.