'Adpie', Advertising Transaction Amount Surpasses 10 Billion Won in the First Half of This Year
AdEx Operation, Platform for Advertising Clients
[Asia Economy Reporter Kim Cheol-hyun] AdX (CEO Kang Yul-bin) announced on the 3rd that the advertising transaction amount of 'AdPie', a platform (SSP) service for advertising clients, surpassed 10 billion KRW in the first half of this year.
AdX, which focuses on a platform that maximizes revenue through effective ad management by utilizing advertising networks that provide software development kits, recorded a transaction amount of 55 billion KRW last year. Among this, AdPie achieved a transaction amount of 9.6 billion KRW, accounting for 17% of the total.
AdPie, which plays a key role in AdX's advertising transactions, has recorded more than double the performance compared to the same period last year, reaching 10 billion KRW in the first half alone, surpassing last year's total transaction amount.
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Currently, AdPie displays ads and provides revenue on platforms such as Cashwalk, AlarmMon, Infinite Stairs, and Jeojeollo Amgi English Words, with over 90% of its 100 client companies continuously using the service without churn. Kim Chang-joo, Director of AdPie at AdX, stated, "We will continue to grow as a customer-centric service."
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