CU launches easy meals with Baek Jong-won featuring duck and pasta... "Direct involvement in product development"

Baek Jong-won Series Surpasses 300 Million Units Sold

Ready-to-eat dishes of Baek Jong-won’s duck meat and pasta sold at CU.

[Asia Economy Reporter Lim Chun-han] CU announced on the 3rd that it will sequentially launch convenient meals featuring duck meat and pasta in collaboration with culinary expert Baek Jong-won on the 4th.

Baek Jong-won's Spicy Grilled Duck Yubu Sushi is a product consisting of spicy and sweet stir-fried duck meat cooked in a special fire sauce and yubu sushi. It is characterized by the inclusion of mayonnaise sauce to neutralize the spiciness, along with pickled radish and ssammu (wrap radish) that can be eaten as wraps.

The triangular kimbap is filled generously with large pieces of duck meat topped with fire sauce, and the assorted side dish lunchbox contains popular side dishes such as gochujang pork bulgogi, tofu kimchi, and stir-fried sausage, making it perfect not only as a snack for home drinking but also as a side dish for a meal.

The pasta lunchbox for Western food enthusiasts is released in two types: cream and tomato. These lunchboxes are topped generously with special sauce toppings, with bacon included in the cream pasta and meatballs in the tomato pasta.

All these products were developed with Baek Jong-won's direct involvement from product composition to recipe development, enhancing their completeness. Since the end of 2015, CU has introduced various Baek Jong-won convenient meal series seasonally, recording cumulative sales of over 300 million units to date.

A BGF Retail official said, “The Baek Jong-won convenient meal series has established itself as a reliable home-cooked meal-like product among single-person households over the past seven years with its faithful taste and trustworthy quality,” adding, “We will continue to introduce various concept menus seasonally, like these Korean and Western convenient meals that stimulate the appetite in summer.”

This content was produced with the assistance of AI translation services.