GS25 is conducting the '2022 Jerry Can Challenge' in collaboration with World Vision to support clean water supply in Africa.

GS25 is conducting the '2022 Jerry Can Challenge' in collaboration with World Vision to support clean water supply in Africa.

View original image

[Asia Economy Reporter Jeon Jinyoung] GS25 and World Vision are launching a relay donation run campaign to provide clean water.


According to GS Retail on the 2nd, they will support the ‘2022 Jerry Can Challenge’ organized by the international relief and development NGO World Vision for two months until the 30th of next month. The Jerry Can Challenge is a social media (SNS) relay donation run event conducted as part of the ‘Global 6K for Water’ campaign, which supports clean water and sanitation projects for children in developing countries. Here, 6K refers to the average 6 kilometers that children in developing countries walk daily to obtain water.


Anyone, regardless of age or gender, can participate without a separate application process. During the certification period, participants simply walk or run 6 kilometers carrying their own water bottle anytime and anywhere, then upload a certification photo on their personal SNS. Participation is completed by uploading the required hashtags and tagging three next challengers.


GS25 will donate 5,000 KRW for each Jerry Can Challenge certification photo. The target donation amount is 20 million KRW. The raised funds will be used for water sanitation projects in the Mayuge region of Uganda, Africa. Ten villages in the area will be selected to install one water sanitation facility each. GS25 and World Vision expect that approximately 14,000 local residents will benefit from securing clean water sources.



Park Junhyung, head of the GS25 Platform Marketing Team, said, “We decided to support the 2022 Jerry Can Challenge so that people can more easily participate in sharing activities for the local community and reflect on its significance. GS25 will continue to fulfill its corporate social responsibility and further strengthen customer-participation social contribution activities to lead positive action.”


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing