Pearlshell Opens at Lotte Department Store Busan Main Branch... "Light Piercing the Dark Universe"

Products of Pearl Shell.

[Asia Economy Reporter Moon Hyewon] Pearl Shell announced that it has opened a store at Lotte Department Store Busan Main Branch on the 1st.

The concept of the Pearl Shell store is 'A light that pierces through the dark universe.' It is adorned with body products that shine like solitary asteroids against a black background, reminiscent of the wonders of the distant universe.

At the center, the work of graffiti artist Semi, who collaborated on the body product package design, is placed to add a sophisticated sense of mystery. It fully expresses the desire to offer Pearl Shell products at the end of a day that sometimes feels overwhelming, as if standing in the middle of the universe.

Pearl Shell’s philosophy, embodied in the products, evokes star dust sprinkled with plant-based ingredients harmoniously blended with pearl, gold, and silver, conveying that ‘everyone is a precious being here now, following a ray of light in the universe.’ Within the grand motif of the universe, it holds enchanting stories full of mystery, such as the Milky Way, divinity, and the birth of Venus from mythology.

Currently, Pearl Shell is focusing on body care and hand care products, and will soon launch hair and dental care products as well.

This content was produced with the assistance of AI translation services.