Lotte Chilsung Launches 20th Anniversary Promotion for Australian Wine 'Yellow Tail'

[Asia Economy Reporter Eunmo Koo] Lotte Chilsung Beverage announced on the 1st that it will hold various prize events, including round-trip airfare to Australia, for customers who purchase 'Yellow Tail' to celebrate the 20th anniversary of the launch of 'Yellow Tail.'

The prize event, which will be held for about a month from today until September 3, allows customers who purchase Yellow Tail at discount stores and access the event page through the QR code on the neck tag to automatically enter the prize event by entering their purchase receipt and phone number. Afterwards, 127 winners will be selected by lottery to receive round-trip airfare to Australia, wine cellars, wine tumblers, department store gift certificates, and more.

Yellow Tail, Australia's representative casual wine brand officially imported by Lotte Chilsung Beverage, accounts for 16% of Australia's total wine exports and is a leading Australian wine that has steadily grown in the Korean market, recording annual sales of over 1 million bottles.

A Lotte Chilsung Beverage official said, "To celebrate the 20th anniversary of Yellow Tail, a representative Australian wine loved by domestic consumers, we planned this prize event," adding, "We plan to continue holding various events that can attract the interest of wine enthusiasts."

This content was produced with the assistance of AI translation services.