"Convenience Stores and Finance Meet"... GS Retail Opens 3rd Innovative Store with Shinhan Bank

Providing Financial Services Through Video Consultation Channels

Exterior view of GS25 Yeongdae Cheongun-ro Store.

[Asia Economy Reporter Lim Chun-han] GS Retail announced on the 1st that it has opened its third innovation store in Gyeongsan City, Gyeongbuk Province, in partnership with Shinhan Bank.

The newly opened GS25 Yeongdae Cheongun-ro Branch was jointly selected by both companies in terms of location, and they closely collaborated on design and overall store composition. This innovation store is located in a typical university commercial district frequented by MZ generation (Millennials + Generation Z) customers, adjacent to the main gate of Yeungnam University and near Yeungnam University Station on Daegu Subway Line 2.

Since 94% of the floating population are university students in their 20s, a specialized design was newly applied to emphasize differentiation. The liquor differentiation zone displays over 150 types of alcoholic beverages, ranging from wine to whiskey. Additionally, one side of the signboard was introduced as a rotating signboard to add a youthful and lively feel.

The innovation space is equipped with a digital desk for video consultations and a smart kiosk. The digital desk allows most branch counter services such as loans and retirement pensions through video consultations with Shinhan Bank’s digital sales department staff, while the smart kiosk enables simple counter tasks such as new deposit accounts.

To commemorate the opening of the third branch, a customer event is also being held. Even those who are not Shinhan Bank customers can participate in the event, and after applying and experiencing a video consultation, a GS25 mobile gift certificate will be randomly provided.

A GS Retail official said, “As a store newly entering a university commercial district without a bank, we expect to provide convenient financial services to the MZ generation,” adding, “We will continue to strengthen our position as a leader in the convergence of online and offline financial sectors through collaboration with Shinhan Bank.”

This content was produced with the assistance of AI translation services.