Kia Launches Renewal of Three Car Care Programs

[Asia Economy Reporter Yoo Hyun-seok] Kia is diversifying the benefits of its three car care programs that allow customers to use membership points to repair vehicle exterior damage, and is launching them anew.

On the 1st, Kia announced the renewal and launch of a new car assurance program consisting of one internal combustion engine exclusive program, ‘K-Style Care+’, and two EV-exclusive programs, ‘EV Style Care’ and ‘EV Safety Care’.

The renewed program is a care service designed to alleviate the anxiety of new car buyers about unexpected vehicle damage, and customers can subscribe using Kia Members points earned when purchasing a new Kia vehicle.

‘K-Style Care+’ is a new car care program that guarantees repair of vehicle exterior damage within one year from the delivery date, and it has increased the compensation limits compared to the previous program.

When subscribing to the ‘K-Style Care+’ program, points are deducted according to the vehicle type: 48,000 points for compact cars, 68,000 points for small and compact cars, 98,000 points for mid-size, mid-large, and large cars, and 198,000 points for the premium THE K9. During the one-year coverage period from the new car delivery date, customers can use the repair service once per each covered area: 3 areas for compact and small cars, 4 areas for mid-large cars, and 6 areas for the premium THE K9.

The service coverage includes upper body panel dent repair and painting for external scratches, replacement of side mirrors if damaged, replacement of front and rear bumpers if damaged, and tires and wheels.

Additionally, the ‘EV Style Care’ program applies to the EV6, Niro EV, and Niro Plus, with 80,000 points deducted. During the one-year coverage period from the new car delivery date, customers can use repair services once per each of the four covered areas: upper body panel dent repair and painting, replacement of side mirrors, doors or fenders and bumpers if damaged, and tire replacement.

‘EV Safety Care’ covers the EV6, Niro EV, Niro Plus, and Bongo EV vehicles, and customers can subscribe by deducting 50,000 points at the time of new car delivery.

In the event of a total loss accident (such as theft, flooding, fire, etc.), compensation is provided for the difference between the new car price (including subsidies) and the automobile insurance comprehensive total loss payout, plus a purchase support fund of 1 million KRW.

When vehicle damage occurs, customers can report through the dedicated customer center for the ‘Car Care Program’. Repair services covered by the program are available at 800 nationwide AutoQ locations.

Subscription applications are available only to individual and sole proprietor customers who have taken delivery of a Kia vehicle and received the production certificate within the past 30 days. From this day forward, customers can subscribe using their Kia Members points via the Kia Members website and MyKia app.

A Kia official stated, “Through continuous operation of the Car Care Program, we hope to alleviate customers’ concerns about new car damage after purchase,” and added, “We will continue to strive to provide various Kia Members programs that satisfy our customers.”

This content was produced with the assistance of AI translation services.