Samyang Foods' 'Buldak Bokkeummyeon' Sells 4 Billion Units in 10 Years Since Launch

[Asia Economy Reporter Eunmo Koo] Samyang Foods announced on the 1st that the cumulative sales of its Buldak brand (noodle products) have surpassed 4 billion units.

First launched in 2012, Buldak Bokkeummyeon has introduced various series products such as Carbo Buldak Bokkeummyeon and Jjajang Buldak Bokkeummyeon. It achieved cumulative sales of 1 billion units in 2017, 2 billion units in 2019, 3 billion units last year, and surpassed 4 billion units within just one year this year. As the Buldak brand, currently exported to over 90 countries, gains global popularity, Samyang Foods achieved export revenues of $100 million in 2017, $200 million in 2018, and $300 million in 2020, and is expected to reach $400 million in exports this year.

To commemorate the 10th anniversary of Buldak Bokkeummyeon’s launch this year, Samyang Foods has carried out several global projects. In April, it participated as the main sponsor at the BTS concert held in Las Vegas, USA, and in May, it took part in the ‘2022 Korea Festival with K-pop Flex,’ Europe’s largest K-pop festival held in Germany, conducting promotional marketing activities overseas. Recently, it operated social media (SNS) short-form challenges in Asian countries including Korea and China, attracting nearly 100,000 consumers to participate.

A representative from Samyang Foods said, “The Buldak brand has grown from Korea’s representative spicy K-spicy brand to a global leading K-food brand that delivers a culture of fun and challenge to people worldwide,” adding, “We will continue to launch products targeting overseas consumers’ tastes to establish a unique global product lineup and accelerate local market expansion through overseas subsidiaries.”

This content was produced with the assistance of AI translation services.