Consumer Agency: "Coffee Shop Satisfaction No.1 'Seubeok'... Good Product Selection and Easy Order Payment"

[Asia Economy Reporter Jeon Jinyoung] The Korea Consumer Agency announced on the 1st that Starbucks received the highest overall satisfaction score in a survey of satisfaction levels at the top 7 coffee specialty stores based on sales and corporate reputation index.

The Consumer Agency conducted the survey from April 7 to 15, targeting 1,400 adult consumers aged 20 and over who had used coffee specialty stores within the last three months.

As a result, Starbucks scored the highest with 3.99 points in the comprehensive satisfaction evaluation, which was calculated by reflecting 50% each of satisfaction in three major areas (service quality, service products, service experience) and overall satisfaction (general satisfaction, satisfaction compared to expectations, satisfaction compared to ideals).

Other coffee franchises ranked as follows: Coffee Bean (3.93 points), Hollys Coffee (3.92 points), Ediya Coffee and Twosome Place (each 3.83 points), Mega Coffee (3.82 points), and Angel-in-us (3.69 points).

By factors, Starbucks ranked first in the 'products sold and order/payment' category, Mega Coffee in 'price and service,' and Coffee Bean in 'usage space.' Hollys Coffee received consistently high scores (2nd place) in 'usage space,' 'price and service,' and 'order and payment' categories.

According to the Consumer Agency, the most common frequency of visits to coffee specialty stores was '5 to less than 10 times per month' at 29.0%, with an average monthly visit frequency of 11.7 times. Regarding drive-thru usage experience, 37.9% of respondents had ordered coffee or other items through a drive-thru, and among them, 77.6% expressed satisfaction with this service.

The Consumer Agency stated, "We will continue to produce comparative information in high-consumption service sectors to help consumers make rational choices, and provide customized information by business operator to assist in service improvement activities."

This content was produced with the assistance of AI translation services.