Burger King Raises Prices Again... KFC and Lotteria Also Increase Prices View original image

[Asia Economy Reporter Koo Eun-mo] The second round of price increases continues among fast food franchise companies such as hamburger chains.


Burger King raised the prices of 46 products by an average of 4.5% starting from the 29th. This is an additional increase about six months after raising the prices of 33 products by an average of 2.9% in January. Looking at individual products, the signature Whopper increased from 6,400 won to 6,900 won, the Long Chicken Burger from 4,400 won to 4,600 won, and the Whopper Junior from 4,400 won to 4,600 won. The Whopper was raised from 6,100 won to 6,400 won in January and has now increased by another 500 won. This means it has gone up by 800 won in six months. A Burger King official stated, "Due to increased logistics and raw material costs, we inevitably decided to raise prices."


Burger King is not the only hamburger franchise to raise product prices more than twice in half a year. KFC raised prices of some menu items by 200 to 400 won starting from the 12th. This is the second increase after raising prices of some items such as the Zinger Burger and Original Chicken by 100 to 200 won in January this year. The popular Zinger Burger rose from 4,900 won to 5,300 won, and the Original Chicken increased from 2,700 won to 2,900 won per piece. The price of Original Chicken has risen about 16% in roughly half a year since it was 2,500 won in December last year.



LotteGRS-operated Lotteria also raised prices of about 60 products by an average of 4.1% in December last year and further increased prices of 81 items by an average of 5.5% last month. The signature Bulgogi Burger rose from 3,900 won to 4,500 won last month. In addition, sandwich franchise Subway raised prices of 74 menu items by 300 to 1,600 won starting from the 12th of this month, and CJ Foodville-operated bakery Tous Les Jours raised prices of about 80 products by an average of 9.5% starting from the 4th.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing