Lotte Homeshopping Completes 4th Sum Pyeonhan Forest in Yeongdeungpo-gu

Lotte Homeshopping established the eco-friendly green space Sum Pyeonhan Forest No. 4 in Yeongdeungpo-gu, Seoul on the 28th and held a completion ceremony. From the left: Jeong Taeyong, Secretary General of the Environmental Foundation; Lee Donggyu, Head of ESG at Lotte Homeshopping; Hwang Uisik, Head of Park Policy Team at Yeongdeungpo District Office.

[Asia Economy Reporter Jeon Jin-young] Lotte Homeshopping announced on the 29th that it has created the 4th eco-friendly green space for fine dust reduction, "Sum Pyeonhan Forest," at Dangsan Neighborhood Park in Yeongdeungpo-gu, Seoul, and held a completion ceremony.

The event held the day before was attended by Lotte Homeshopping ESG (Environment, Social, Governance) Director Lee Dong-gyu, Environment Foundation Secretary General Jeong Tae-yong, Yeongdeungpo-gu Office Park Policy Team Leader Hwang Ui-sik, and other officials, and a commemorative plaque ceremony was conducted to celebrate the completion.

Lotte Homeshopping is carrying out the Sum Pyeonhan Forest project to create green spaces in urban areas to reduce fine dust. Following Yeoui Saetgang Ecological Park (June 2021), Eunpyeong-gu Traffic Island (June 2021), and Seoul Children’s Grand Park (December), the 4th urban forest has been completed. On approximately 500㎡ of Dangsan Neighborhood Park, a resting area and walking paths composed of various trees, herbaceous plants, and sedges have been created as an urban sanctuary accessible to everyone.

In December 2020, Lotte Homeshopping signed a business agreement with the Ministry of Environment and the Environment Foundation for "Protection of Vulnerable Groups from Fine Dust and Response to the Climate Crisis." Accordingly, the company is working on creating Sum Pyeonhan Forests by planting trees in fine dust intensive management zones and providing citizen convenience facilities until 2025.

Lee Dong-gyu, ESG Director of Lotte Homeshopping, said, "We are very honored to create the 4th Sum Pyeonhan Forest, an eco-friendly green space in the city where Lotte Homeshopping’s headquarters is located in Yeongdeungpo-gu," and added, "We will continue to expand eco-friendly social contribution activities such as fine dust reduction and strive even more for a sustainable society."

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