LF Hazzys Conducts 'HeriaTo Campaign' in Yangyang, Gangwon-do

[Asia Economy Reporter Eunmo Koo] LF announced on the 28th that it will hold the ‘Herirato Campaign,’ showcasing British-inspired brand HAZZYS’ fall/winter (F/W) season bags and limited edition beach bags and accessories, from August 5 to 7 at Surf Beach in Yangyang, Gangwon Province, and from August 12 to 13 at Inguh Beach in Yangyang.

Recently, Yangyang in Gangwon Province has emerged as a major tourist destination attracting all generations, from the MZ generation (Millennials + Generation Z) to middle-aged and older adults, with its diverse attractions and activities. Accordingly, LF has prepared the ‘Herirato Campaign’ to allow tourists visiting Yangyang to experience HAZZYS, one of its representative brands, through various events.

This LF Herirato Campaign will feature a summer resort concept using various props such as a pop-up booth wrapped in HAZZYS’ signature ‘Herirato’ pattern, sunbeds, and surfboards, attracting the attention of tourists. The event will be held at Surf Beach in Yangyang from August 5 to 7, and for two days from August 12 near the ‘Please Wait’ caf? at Inguh Beach in Yangyang. At each venue, visitors can directly experience various products, including the ‘H20’ handbag line and the Herirato pattern handbag line, which represent HAZZYS accessories.

Additionally, LF will offer various events and attractions for on-site visitors. Those who visit Surf Beach and upload a visit verification photo on Instagram tagging the official HAZZYS accessories Instagram account and participate in a simple survey will receive a limited edition HAZZYS Herirato pattern beach bag and beach towel. A busking performance will also take place on August 6 from 4 to 7 p.m. At the Yangyang Inguh Beach venue, visitors can receive a Herirato pattern beach bag and a beverage coupon for the ‘Please Wait’ caf? through the same verification photo and survey event.

An LF official said, "This campaign was planned to provide a fun experience by allowing people to try various accessory products offered by HAZZYS at a resort."

This content was produced with the assistance of AI translation services.