CJ Olive Young, Self-Care Trend Boosts Beauty Accessories Sales Soaring

Increase in Homecare Population Due to COVID-19... Sales Up 34%

Beauty accessories sold at CJ Olive Young.

[Asia Economy Reporter Lim Chun-han] Recently, as the number of self-beauty enthusiasts has increased, sales of beauty accessories have significantly risen.

According to CJ Olive Young on the 27th, sales of beauty accessories in the first half of this year increased by 34% compared to the same period last year. This is because a culture of sharing various beauty know-how and enjoying content through social networking services (SNS) has taken root among the MZ generation (Millennials + Generation Z).

Due to the impact of COVID-19, home care for beauty management has increased, and the beauty accessory market is expected to expand further. In particular, small beauty appliances that were mainly used in professional beauty shops or can replace shop care are gaining attention. Gua sha, a tool that helps reduce swelling, improve blood circulation, and relieve fatigue, saw sales surge more than sixfold compared to the previous year in the first half.

An Olive Young official said, “With the influence of beauty influencers, interest in beauty management has increased, leading to more customers seeking not only good cosmetics but also beauty accessories that assist professional self-care. We plan to solidify our position as a trend-leading channel that proactively proposes customers' lifestyles by expanding a diverse lineup of beauty accessories that meet customer demand.”

This content was produced with the assistance of AI translation services.