FSN Subsidiary Adqua Interactive Wins 3 Categories at 'Social i Award Korea 2022'

[Asia Economy Reporter Jang Hyowon] FSN, a KOSDAQ-listed company, announced on the 27th that its subsidiary Adqua Interactive won awards in three categories at the 'Social i-Awards Korea 2022.' With this achievement, Adqua Interactive has been recognized at the Social i-Awards Korea for two consecutive years following last year.

The Social i-Awards Korea is the largest social internet service innovation awards ceremony in Korea, where a panel of 3,800 internet experts selects the most innovative and exemplary social media service cases. This year, winners were announced based on evaluations across 15 assessment indicators in five categories: Visual, Brand, Content, Marketing, and Service.

At the ceremony held on the 26th at the Yangjae aT Center Grand Hall, Adqua Interactive was recognized for its social marketing achievements for CJ CheilJedang, winning awards in three categories. Through the CJ CheilJedang Bibigo project, it received the ▲Content Innovation Award and ▲Excellence Award in the Food Brand Instagram category, and through the CJ CheilJedang Hetbahn project, it won the ▲Grand Prize in the Food Brand Instagram category.

The Bibigo official YouTube channel, for which Adqua won the Content Innovation Award, was praised for communicating the brand spirit of "Sharing value beyond food" in a consumer-friendly way by engaging with the MZ generation through authentic food culture content. The Bibigo Instagram channel also received high marks for emphasizing intimate communication between consumers and the brand by sharing moments reflecting consumers' tastes and daily lives, effectively utilizing Bibigo’s identity green color, earning the Excellence Award in the Food Instagram category.

The Hetbahn Instagram channel, which won the Grand Prize in the Food Brand Instagram category, was recognized for its planning and operation that reflected various interests, keywords, and trends starting from the daily lives of the main target MZ generation, incorporating Hetbahn’s logo, red color, and product features and strengths to make the brand and product values feel more familiar and approachable.

Kim Mira, Director of Adqua Interactive, responsible for the Bibigo YouTube and Instagram channels, said, “We focused on strategies that could attractively showcase the well-established brand value of Bibigo and differentiate it from other food brands. Close partnerships with brand managers allowed us to establish consumer-focused content guidelines and visual strategies that yielded good results.” She added, “Brands must approach consumers with authenticity in their own way, and it is important for brands and consumers to understand and empathize with each other.”

Meanwhile, Adqua Interactive, leading the marketing business of its parent company FSN, is a comprehensive advertising agency capable of handling various marketing areas such as digital, social, and performance based on creativity. It also possesses the capability to independently build digital platforms ranging from websites and mobile sites to digital installations. Since its establishment in 2002, it has managed marketing for major domestic companies for a long time and has played a pivotal role in FSN achieving the number one position in advertising handling volume among independent advertising agencies in Korea.

This content was produced with the assistance of AI translation services.