Bohae Brewery Launches 'Yeosu Bamba-da x Kian84' Art Collaboration Limited Edition

[Asia Economy Honam Reporting Headquarters Reporter Park Jin-hyung] Bohae Brewery, a leading liquor company, announced on the 27th that it will renew and relaunch the ‘Yeosu Night Sea’ soju in collaboration with pop art artist Kian84 from Start Art Korea.

This renewal features the concept of ‘the smallest exhibition in the world,’ incorporating four of Kian84’s pop art works on the front label of ‘Yeosu Night Sea’ and allowing customers to listen to docent explanations of the artworks via QR codes.

Launched in 2019 as Bohae’s local brand product, ‘Yeosu Night Sea’ has a beautiful soju label image symbolizing Yeosu’s Dolsan Bridge and sparkling starlight, attracting much attention from both Yeosu citizens and tourists.

It is so popular that it holds about 80% of the soju market share in Yeosu’s Romantic Pocha Street.

The newly introduced ‘Yeosu Night Sea’ lowers the alcohol content from the previous 16.9 degrees to 16.5 degrees and applies a new recipe developed by Bohae, emphasizing a clean pairing especially with Yeosu local dishes, particularly seafood.

Bohae Brewery views ‘Yeosu Night Sea’ as a medium to recall the emotions felt during travel, and starting with this collaboration with Kian84, plans to use product labels as canvases to exhibit works by various artists.

They plan to organize diverse artist exhibitions through collaborations with star artists and discovering new artists in the Yeosu area, and to release limited editions by artist to communicate with customers and fans.

The artworks featured on ‘Yeosu Night Sea’ are four pieces that Kian84, an artist affiliated with Start Art Korea, presented at his ‘1st Solo Exhibition’: ‘Self-Portrait,’ ‘Self-Portrait of Desire,’ ‘Life Adjustment Time (2),’ and ‘Life Adjustment Time (3).’

Bohae devoted great effort, including enlarging the front label size, to faithfully reproduce the original feel and proportions of the artworks.

The ‘Kian84 x Yeosu Night Sea’ collaboration product is a limited edition with 1 million bottles available nationwide at major supermarkets, convenience stores (Emart24, 7-Eleven, Ministop), and restaurants in the Yeosu area.

A Bohae Brewery official said, “We thought Kian84’s works, which express the artist’s emotions candidly through vivid colors and cheerful characters, harmonize well with soju that contains the joys and sorrows of life, which led us to plan the first invitational artist exhibition for Yeosu Night Sea. We hope everyone experiences the world’s smallest exhibition held at the Yeosu Night Sea Art Hall through both sight and taste.”

This content was produced with the assistance of AI translation services.