"Removed Complexity" LG HelloVision Completely Revamps Customer-Centered UI·UX

Models are promoting the revamped UI and UX.

[Asia Economy Reporter Lim Hye-seon] LG HelloVision announced on the 26th that it has completely revamped the UI·UX of its cable TV service HelloTV and introduced a 'customer-centric' TV service tailored to customer preferences. By applying cloud-based UI·UX, it plans to simultaneously improve image quality and speed, providing all customers with the same high-quality customer experience.

The revamp has been carried out sequentially by region starting this month for all digital subscribers. It is expected to accelerate the strengthening of cable TV competitiveness and innovation in customer experience through the enhanced convenience for customers.

This revamp focuses on enabling customers to enjoy their favorite content more easily, conveniently, and without interruption at any time. Complex structures such as cloud, big data, and AI are not noticeable, and it features a simple UI·UX centered on content.

The content recommendation function tailored to individual preferences has been further advanced. By analyzing VOD viewing history and frequency, customized content such as movies, TV broadcasts, and animation are recommended on the home screen that customers encounter first. By placing recommended content, which was previously available at the bottom of the VOD detail screen, at the end of VOD, or in My Menu, on the home screen, customers are expected to enjoy a wider variety of content.

The menu structure has been intuitively changed to make content exploration easier and more convenient. The existing horizontal menu, which required moving left and right with the remote control to view the entire menu, has been changed to a vertical menu where major services and the entire menu can be seen at a glance. Access to HelloTV’s specialized services such as Jecheoljangteo, Aideulnara, and Netflix is expected to become more convenient.

The ‘Bridge Home’ feature, which allows direct access to desired content and services, will also be expanded. By placing ‘Currently Watching Video’ on the home screen, when turning on the TV, users can access the video they were watching and HelloTV’s specialized services such as Aideulnara, Netflix, Disney Plus, and YouTube with a single remote control operation.

In this revamp, HelloTV’s specialized service ‘Aideulnara’ has also become richer and more convenient. The home screen has been changed so that parents can check their child’s viewing history at a glance, and a My Menu has been added to conveniently manage viewing habits.

This content was produced with the assistance of AI translation services.