Emart24 sells craft beer 482 Ale... "Inspired by Everland Safari World"

4 Cans for 11,000 Won Promotion Until Next Month

Handcrafted beer 482 Ale sold at Emart24.

[Asia Economy Reporter Lim Chun-han] Emart24 announced on the 26th that it will sell the craft beer '482 Ale' in collaboration with Everland and Amazing Brewing Company.

482 Ale wittily represents Safari World, one of Everland's attractions, with the number 482, and features the most popular animal, the tiger, on its packaging. The excitement and thrill felt when encountering a tiger are expressed through fragrant fruit aromas and a slightly bitter hop flavor, creating a taste that corresponds with the package design. This product will be sold as 4 cans for 11,000 won until next month.

Emart24 expects the number of customers seeking craft beer to increase as various flavorful products are released. In fact, from May to the 24th of this month, craft beer sales at Emart24 increased by 207% compared to the previous year.

An Emart24 official said, "Just as the market grew with the rising popularity of imported brand beers in the past, the number of customers seeking craft beer is increasing, leading to the release of various products," adding, "As the variety of products expands, collaborations that can capture customers' attention are becoming more active."

This content was produced with the assistance of AI translation services.