"Lotte Department Store's Bakery Sales Soar with 'SNS Dessert Hotspot' Popularity"

Kim Young-mo Bakery, Seongsimdang, Lee Seongdang and Other Traditional Bakeries Remain Popular
Bakery Sales in the First Half of This Year Increased by 40% Compared to the Same Period Last Year... Expected to Rise to 60% This Month
Main Stores Introduce Yan Kubre, Puldi, etc... Tortier and Hooligan Tart Pop-ups at Jamsil Branch on the 1st of Next Month

A customer is looking at bread at the Yan Kubre store in the Lotte Department Store main branch.

[Asia Economy Reporter Kim Yuri] This year, one out of three customers who used food and beverage (F&B) services at Lotte Department Store purchased bakery items.

According to Lotte Department Store on the 26th, bakery sales in the first half of this year increased by 40% compared to the same period last year. From the beginning of this month until the 24th, sales rose by more than 60%. Lotte Department Store explained that reflecting this popular bakery trend, they have been continuously attracting authentic bakeries and new popular bakery spots that are trending on SNS.

Recently, many SNS popular bakeries have opened at the main store. It was analyzed that more than half of the customers who purchased from the seven newly introduced bakery brands last month were in their 20s and 30s. This month, The Pie Shop, famous for its 'handmade pudding pie' from Yeonnam-dong, and the French premium dessert brand Yann Couvreur have newly opened and are gaining popularity. At Yann Couvreur, they sell signature menus including the famous 'Tarte Isatis,' also known as the 'Fox Cake,' as well as 'Paris-Brest' and 'Merveille.' Last month, they opened Pledi, known for birthday cakes of famous celebrities, and Presse, a well-known sand cookie shop in Mangridan-gil, for the first time in a distribution channel.

The hottest bakery spots are also being showcased through pop-ups. From the 1st to the 21st of next month, the Jamsil branch will hold a dessert pop-up where customers can enjoy Tortier, Hooligan Tart, Boulangerie Beurre, Wellhouse, and more all in one place. Tortier is famous in Seongsu-dong for its 'meat pies that people line up for.' Through this pop-up, they will introduce the 'Gravy Jangjorim Pie,' which has never been available at their regular stores, for the first time.

The popularity of authentic bakeries remains strong. Lotte Department Store houses representative local brands such as Kim Young-mo Confectionery (Jamsil branch), known for bread made by a master baker in Seoul, Seongsimdang (Daejeon branch) in Daejeon, and Iseongdang (Jamsil branch) in Gunsan. In April, Jean Boulangerie, which has been operating for about 30 years near Nakseongdae Station, opened its first store in a department store at Lotte Department Store Gwanak branch. On the opening day, customers lined up outside the department store building to purchase Jean Boulangerie's signature menu, the 'Cream Red Bean Bread.'

Yoon Hyang-nae, head of the Bakery & Dessert Team at Lotte Department Store, said, "We will continue to introduce trendy bakeries that combine both taste and visual appeal as quickly as possible."

This content was produced with the assistance of AI translation services.