Skinfood Achieves Operating Profit Turnaround After 9 Years

Skin Food Operating Profit Margin Trend. Source=Skin Food

[Asia Economy Reporter Moon Hyewon] Skinfood announced on the 25th that it has returned to profitability for the first time in 9 years.

Skinfood recorded sales of 16.295 billion KRW in the first half of this year. The operating profit margin grew to 13.5%, achieving a turnaround to profitability.

Skinfood cited the strengthening of sales channels such as Olive Young, domestic online, and overseas CBT (online overseas export · Cross-border trade), as well as the stabilization of the management system through enhanced teamwork among executives and employees as the main factors for the return to profitability.

A Skinfood official said, “To make a leap forward, we have been implementing proactive strategies to successfully become self-reliant by strengthening sales, marketing channels, and media capabilities, communicating sincerely with consumers, and responding promptly to customer demands.” He added, “New products such as the Carrot Carotene line, represented by the so-called Carrot Pad, the Minari Pad from the Pantothenic Water Parsley line, and the Royal Honey Propolis Enrich Chilling Essence have successfully settled in the market.”

This content was produced with the assistance of AI translation services.