Delivery App Users Dramatically Decreased in the First Half of This Year... What Is the Cause?

Last Month Baemin Users 19.99 Million · Yogiyo 7.46 Million · Coupang Eats 4.38 Million
Compared to December Last Year, All Users Have Significantly Decreased This Year

[Asia Economy Reporter Kim Cheol-hyun] Delivery platforms that had been experiencing rapid growth since the spread of COVID-19 are slowing down this year. As dining out increases again, the number of users continues to decline, and consumers are also increasingly reluctant to bear delivery fees due to the impact of rising prices.

According to Mobile Index by data company IGAWorks on the 23rd, the number of users (MAU) of Baemin (Baedal Minjok), Yogiyo, and Coupang Eats on Android and iPhone (iOS) smartphones last month were 19.99 million, 7.46 million, and 4.38 million, respectively.

Compared to December last year, Baemin lost 750,000 users, Yogiyo saw a decrease of 1.59 million users, and Coupang Eats experienced a decline of 2.64 million users. It is clear that the growth trend of each delivery platform has significantly slowed this year. In particular, Yogiyo and Coupang Eats have seen user numbers decrease for six consecutive months this year.

This is a different pattern from last year when users were rapidly increasing. Industry analysis indicates that the overall atmosphere is cooling down as the growth of Coupang Eats, which was fiercely competing with Baemin?the industry leader this year?and Yogiyo has also started to slow.

The main reason for the noticeable user decline in delivery platforms during the first half of this year is attributed to the explosion of pent-up dining-out demand following the lifting of social distancing measures, which has led to crowded restaurants. On top of that, the recent significant rise in food prices due to inflation has made consumers hesitant to bear the additional service costs associated with delivery. The issue of increased delivery fees is also believed to have influenced the decline in delivery platform usage.

Within the industry, there are concerns that if the user decline continues, the carefully built delivery ecosystem could be shaken. An industry official stated, "Each delivery platform is closely analyzing the recent user decline and is considering measures that will satisfy the stakeholders within the ecosystem."

This content was produced with the assistance of AI translation services.