KOICA 'WIKO 4th Generation' Launch Ceremony to Promote Korean ODA Domestically and Internationally

[Asia Economy Reporter Yoo In-ho] The Korea International Cooperation Agency (KOICA) announced on the 22nd that it held an inauguration ceremony to launch the 4th generation of 'WeKO,' KOICA's global promotional supporters, both online and offline.

The 4th generation of 'WEKO,' meaning 'We are all KOICA,' consists of a total of 130 members: 81 university students, 18 general public members, and 31 foreigners.

Under the slogan 'Beyond, with KOICA,' they will carry out promotional activities for about four months until November.

They will produce short videos about Korea's ODA activities that address issues threatening global peace and prosperity, such as poverty, inequality, and the climate crisis in developing countries, and promote them through social media (SNS). They will also promote KOICA through various content, including global web documentaries, both online and offline.

Various events will be held through a metaverse platform that recreates the sites of Korea's Official Development Assistance (ODA) projects.

Through this, citizens and the MZ generation will be able to feel familiar with ODA, which they have found difficult to understand, and have opportunities to experience it in a virtual space.

Great expectations are placed on the activities of 31 foreign supporters from 25 countries. They will act as KOICA correspondents in their countries of residence and promote Korea's ODA on SNS.

The activities of the 4th generation of WeKO can be followed on official Facebook, Instagram, YouTube, and Naver Post channels.

Son Hyuk-sang, KOICA Director, said, “Let us solve the various challenges before us together with KOICA, from traditional development issues such as poverty, inequality, and the climate crisis to threats from infectious diseases, wars, and the global economic crisis.”

This content was produced with the assistance of AI translation services.