Gyeongbuk Province and Lotte ON Sign MOU to Expand Online Distribution Infrastructure for Agricultural Specialties...
Saeso Shopping Festa Opens ... Store Expansion and Promotion Strengthening
[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Gwi-yeol] On the 22nd, Gyeongbuk Province signed a business agreement with Lotte Shopping E-Commerce Division (Lotte ON) in the provincial government conference room to expand the online distribution infrastructure for agricultural specialty products.
The signing ceremony was attended by Governor Lee Cheol-woo, Lotte ON CEO Na Young-ho, representatives of the Gyeongbuk agricultural specialty product shopping mall Saiseo, farmers, and related organizations.
The business agreement has been promoted since early this year as part of a partnership between Gyeongbuk agricultural specialty product shopping mall Saiseo and private shopping malls to expand online distribution platforms.
With this agreement, Lotte ON will also emphasize various collaborative projects with Gyeongbuk Province, such as the Gyeongbuk Sale Festa and a dedicated pavilion for social economy enterprises.
The purpose of the agreement is to discover excellent local agricultural specialty products, activate marketing, support sales channel expansion, enhance consumer awareness, and increase farmers' income.
Key details include Gyeongbuk Province cooperating to ensure consumers can safely trust and find local excellent agricultural specialty products by supporting their listing and sales activation on Lotte ON.
Additionally, Lotte ON will actively cooperate by supporting marketing, special sales events, and preferential sales commission rates.
Taking this opportunity, Saiseo and Lotte ON will open a special pavilion called ‘Saiseo Shopping Festa’ through system linkage, selling excellent local agricultural specialty products nationwide to consumers via Lotte ON until the end of September.
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Governor Lee Cheol-woo said, “With the spread of non-face-to-face consumption culture, securing online distribution channels is not a choice but a necessity,” adding, “Through this agreement, income increase is expected by expanding the online distribution infrastructure for excellent local agricultural specialty products and sales channels for producing farmers.”
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