Global Automotive Materials and Parts Market Hit by 'AutoManufac'... The World's Eyes on Busan International Motor Show Side Events

SNT Motive Drives Eco-Friendly Technology... Showcases Wound Rotor Synchronous Motor (WRSM) and Hairpin Technology

Busan Motor Show Surpasses 270,000 Visitors on 21st... Parts, Equipment, and Accessories Events Continue Until 22nd

On the 21st, visitors are flocking to the SNT Motive exhibition booth at 'AutoManufac,' a side event of the Busan International Motor Show held at BEXCO Exhibition Hall 2. Photo by Yongwoo Kim kimpro7777@

[Asia Economy Yeongnam Reporting Headquarters, Reporter Kim Yong-woo] If you are a ‘general’ visitor, you can simply check out the Ioniq electric car, Genesis, and BMW finished vehicles. However, if you are a car enthusiast or industry insider, you must visit the side events. The ‘star’ of automotive heart, engine and motor technology, is waiting right there.

On the 21st, the Busan BEXCO venue hosting the Busan International Motor Show is heating up with an ‘energy’ that even drives away the heatwave. Not only the main venue, Exhibition Hall 1, but also Exhibition Hall 2, where side events are held, attracted many visitors.

Under the theme ‘Next Mobility, A Celebration,’ the official side event of the 2022 Busan International Motor Show, ‘AutoManufact,’ opened on the 20th.

The side event, held for three days at Hall 4 on the 1st floor of Exhibition Hall 2 at Busan BEXCO, is presented as an exhibition of automotive materials, parts, equipment, and service products. A total of 72 companies and automotive-related organizations are welcoming visitors with 135 booths.

Many partners, including first-tier parts manufacturer SNT Motive, which produces electric vehicle motors, participated. On this day, SNT Motive exhibited wound rotor synchronous motors (WRSM) and hairpin motors while continuing buyer consultations.

SNT Motive has been a leader in the eco-friendly automotive parts market, mass-producing over one million electric vehicle drive motors since 2012. Motors for Kona, Niro, Nexo, and Ioniq were developed here.

The company’s hairpin technology was completed in 2010 for the GM Volt electric vehicle. It has been delivered in over 200 sets and performance verification has been completed. The WRSM technology is a non-rare-earth motor developed in early 2013, which generates torque by applying current to coils wound on the rotor instead of permanent magnets.

In addition, core parts of traction motors, hybrid starter and generator motors, and other motors for eco-friendly hybrid and electric vehicles, as well as powertrain-related parts such as drive units and oil pumps, are exhibited, capturing visitors’ attention.

Hairpin motor (left) and WRSM featuring eco-friendly future motor technology showcased at the SNT Motive exhibition booth. Photo by Yongwoo Kim kimpro7777@

Alongside SNT Motive’s independent booth, numerous booths of small and medium parts companies are lined up.

Key automotive parts are comprehensively displayed, including Daeyang Electric Industry’s pressure sensors for hydrogen vehicles, Sungwoo Hitech’s hydrogen tanks and battery pack systems, Hyosung Electric’s electronic power steering motors, and Hanil Pratu’s semiconductor tubes.

AutoManufact attracted global attention to Korea, a strong automotive nation, with 110 buyers from 25 countries including Germany, the United States, East Asia, and Africa registered (85 online and 25 offline).

At the consultation hall in Exhibition Hall 2, an export consultation meeting inviting overseas buyers was held to connect foreign buyers with domestic parts and supplies companies. Customized buyer consultation support is driving the growth of small and medium enterprises and revitalizing the regional economy.

The ‘Busan Automotive Parts Industry Development Strategy Academy,’ hosted by the Korea Automotive Parts & Materials Industry Technology Research Association, also received a positive response. About 50 participants, including local automotive parts company officials and research practitioners, discussed continuous development and cooperative strategies for the automotive parts industry.

The Busan International Motor Show is an international automotive exhibition held every two years in Busan since 2001.

The 10th ‘2022 Busan International Motor Show’ opened on the 15th and is being held for ten days until the 24th at BEXCO. A total of 28 domestic and international automotive brands, including finished car brands, can be seen.

Domestic brands include Hyundai Motor Company, Kia, and Genesis, while imported brands include BMW, MINI, and Rolls-Royce.

Hyundai Motor Company attracted global attention by unveiling the world’s first physical model of the ‘Ioniq 6’ on press day. This event, composed of the main motor show and side events, has already surpassed 270,000 visitors on the 21st, continuing its reputation as a global event.

This content was produced with the assistance of AI translation services.