Black Yak Launches Green Yak Campaign... "Leading Eco-Friendly Activities"

Black Yak's new summer item, the 'Nature-Friendly Tee'.

[Asia Economy Reporter Jeon Jinyoung] Black Yak is launching the ‘Green Yak’ campaign and introducing T-shirts made from natural materials, marking the beginning of full-scale eco-friendly activities.

Black Yak released products using micro Tencel material targeting this summer. This eco-friendly material is made from eucalyptus extract grown in pristine nature, featuring excellent moisture control that quickly absorbs moisture generated by body heat and expels it outside, providing a natural cooling effect. Additionally, its soft texture does not irritate the skin, allowing comfortable wear. Furthermore, Polygiene with outstanding antibacterial properties is applied to block the growth of bacteria that cause odors, maintaining freshness while wearing.

Since 2013, Black Yak has been addressing the issue of trash left on mountains through the Black Yak Alpine Club, which has 330,000 challengers, by running the ‘Clean Mountain’ campaign. Moreover, it is conducting the ‘Green Yak Challenge’ via social networking services (SNS). Consumers participate directly by collecting trash in mountains and daily life and verifying their activities. Pre-registration began on May 30, and about 3,000 people have expressed their intention to participate.

BYN Black Yak, the operator of Black Yak, has been establishing a domestic transparent PET bottle resource circulation system through business agreements with chemical fiber manufacturer TK Chemical starting in May 2020, as well as with bottled water brand Sparkle, Doosan E&T, and the Ministry of Environment.

In July 2020, it succeeded in commercializing fashion products made from recycled domestic transparent PET bottles for the first time in Korea. Currently, the range has expanded to all product categories, including clothing such as jackets, padding, pants, and fleece, as well as accessories like bags, hats, and scarves. By May 2022, approximately 35.2 million transparent PET bottles (500ml) had been recycled.

This content was produced with the assistance of AI translation services.