LG Electronics Competes to Host 'Busan Expo' at French LPGA Tournament Selecting Expo Venue

6-Year Sponsored Tournament... Large LED Billboard Next to Clubhouse Displays Promotional Video
"Including CEO Jo Joo-wan as Part of the Hosting Task Force (TF) Activities"

LG Electronics will actively support the bid for the '2030 Busan World Expo' at the LPGA Tour Amundi Evian Championship held from the 21st to the 24th (local time) at the Evian Resort Golf Club in France. Throughout the tournament, a promotional video for the Busan Expo bid featuring the message "The One and Only Busan" along with LG Signature brand videos will be displayed on a large electronic billboard next to the clubhouse. This is part of the Busan Expo bid task force (TF) activities, composed of LG Electronics' top executives including the CEO. (Photo by LG Electronics)

[Asia Economy Reporter Moon Chae-seok] LG Electronics has decided to support the bid for the '2030 Busan World Expo' by displaying promotional videos at the U.S. Women's Professional Golf (LPGA) Tour event held in France. This is part of the Busan Expo bid task force (TF) activities, including CEO Cho Joo-wan.

On the 21st, LG Electronics announced that it will conduct Busan Expo bid activities at the LPGA Tour Amundi Evian Championship. The tournament will be held for four days from today (local time) until the 24th. LG Electronics plans to leverage its six-year sponsorship relationship with the tournament since 2017 for the bid activities. LG Electronics has been sponsoring the LPGA's five major tournaments for six years, including this event. France is also the location where the International Bureau of Expositions (BIE) General Assembly, which decides the Expo host city, will be held at the end of next year.

LG Electronics stated that it is utilizing the premium value of 'LG SIGNATURE,' which has been engraved in the minds of golf fans worldwide during the six years of sponsorship, for this bid activity. During the four-day tournament, the LG SIGNATURE brand video "Road to Perfection" along with the Busan Expo promotional video will be displayed on a large electronic billboard next to the clubhouse. The promotional video carries the message "The One and Only Busan."

LG Electronics' European regional representatives and executives will also attend related events to request interest and support for the Busan Expo bid. An LG Electronics official said, "We expect that the premium value of LG SIGNATURE and the passion for the Busan Expo bid will capture the attention of numerous golf fans."

At this tournament, LG Electronics announced that it has set up an experience zone at the 1st hole where players can take out various beverages from inside the LG SIGNATURE refrigerator and enjoy them, allowing them to directly experience the product. At the 5th hole, designated as the "LG SIGNATURE Hole," an event will be held where players who make a hole-in-one will receive prizes such as the LG SIGNATURE OLED 8K, LG SIGNATURE Ice Water Purifier Refrigerator, and LG SIGNATURE Wine Cellar. An 88-inch "LG SIGNATURE OLED 8K," symbolizing OLED (Organic Light Emitting Diode) technology, has been installed in the lobby of the Royal Hotel within the Evian Resort to allow viewers to enjoy premium picture quality.

This content was produced with the assistance of AI translation services.