Kumho Tire's Steady Educational Donation Activities... Conducting School Violence Prevention Education

Addressing the Heavy Topic of School Violence Through Musical Theater

[Asia Economy Reporter Kiho Sung] Kumho Tire announced on the 21st that it conducted youth school violence prevention education in collaboration with the Korea Mecenat Association.

Kumho Tire has been operating the 'School Violence Prevention Education' program since 2017. This year, 2,284 students enrolled in four middle schools located in Incheon Metropolitan City?Shinheung Girls' Middle School, Incheon Haneul Middle School, Gwangseong Middle School, and Incheon Jungsang Middle School?participated and received school violence prevention education through a non-face-to-face method during June and July.

The participating students watched the school violence prevention musical video 'IAM' produced by Discocreative. This musical video was created in the form of a talk concert musical, inspired by Hermann Hesse's 'Demian.' It aims to enhance adolescents' emotional sensitivity and empathy to prevent school violence and also conveys a message about establishing self-identity.

Kang Jin-gu, Head of Management Support Team at Kumho Tire, stated, "For the past 10 years, Kumho Tire has continuously carried out educational donation activities with various content, including this education, youth career experience programs, and children's traffic safety education targeting children and adolescents." He added, "We will continue to engage in sincere social contribution activities and practice ESG management to fulfill our corporate social responsibility."

This content was produced with the assistance of AI translation services.