Starbucks Surpasses 100 Million Reusable Cup Orders Over 15 Years

Photo by Starbucks

[Asia Economy Reporter Moon Hyewon] Starbucks Korea announced on the 21st that the cumulative number of personal reusable cup orders has exceeded 100 million since it began aggregating data related to personal cups in 2007.

This year, the number of personal reusable cup orders surpassed 10 million in just five months, which is one month faster than the milestone reached in June last year. From January to the present month, the number of personal reusable cup orders reached 13.88 million, a 20% increase compared to last year.

To promote the culture of using personal reusable cups such as tumblers, Starbucks has expanded the discount benefit from 300 won to 400 won for using personal cups since January this year. Additionally, customers who choose to accumulate Eco Stars instead of a monetary discount receive an extra 5 Eco Stars the next day for every 10 Eco Stars accumulated, further enhancing customer benefits.

Since 2018, Starbucks has been encouraging the use of reusable cups instead of disposable ones through the monthly “No Disposable Cup Day” eco-friendly campaign held on the 10th of each month, which continues to see steady customer participation. From January to June this year, over 500,000 customers participated, and a total of 1,404 customers were awarded free drink coupons through a lottery.

In April, more than 10,000 customers joined the “Dadaikseon Campaign,” conducted with the Environmental Foundation to share certification photos of reusable cup usage. From January to May this year, Starbucks awarded the top personal reusable cup user with a one-year free drink coupon and gave 23 customers a one-month free drink coupon.

Starbucks plans to continue the monthly “No Disposable Cup Day” campaign in the second half of this year to further promote the use of reusable cups.

This content was produced with the assistance of AI translation services.