Emart24 Offers Half-Price Lunchbox Subscription Pass... "Targeting Thrifty Consumers"

Subscription Service Usage Increased by 133%... Most Popular Among 20s and 30s

A customer is using a lunchbox discount subscription voucher at the convenience store Emart24.

[Asia Economy Reporter Lim Chun-han] Amid rapidly rising grocery prices recently, Emart24 announced on the 20th that it will hold a half-price promotion for its discount subscription service until the end of next month.

In this event, by paying a monthly subscription fee of 2,000 to 6,000 won, customers can purchase 20 convenient food items such as lunch boxes, triangular kimbap, sandwiches, and kimbap at half price for one month. Discount subscription tickets can be purchased through the Emart24 mobile application (app).

In particular, the event plans to offer lunch box discount subscription tickets, which were previously discounted by 30%, at half price. Customers can pay a monthly subscription fee of 6,000 won and purchase 20 lunch boxes at a 50% discounted price for 30 days. When purchasing half-price discount subscription service products, 20 people will be selected by lottery to receive a 100,000 won dining gift certificate as a gift.

According to Emart24, the number of discount subscription service uses last month increased by 62% compared to the previous month. From the 1st to the 20th of this month, it increased by 133% compared to the previous month. By age group, people in their 20s and 30s (48%) were the most, followed by those in their 40s at 34%.

An Emart24 official said, “The discount subscription service, which regularly purchases convenience store products, is gaining great popularity among thrifty consumers who pursue frugal spending,” and added, “Interest in the discount subscription service is expected to continue due to rising prices.”

This content was produced with the assistance of AI translation services.