CU, Budweiser Beer Sales Rank 1... "Chaos Over 5 Cans for 10,000 Won Event"

Pocket CU Inventory Check Up 258.4%

A customer is purchasing imported beer Budweiser at the convenience store CU.

[Asia Economy Reporter Lim Chunhan] CU announced on the 20th that Budweiser, the first generation of imported beer, has risen to the top of convenience store beer sales for the first time in over 10 years by holding a sensational event called ‘5 cans for 10,000 won.’

According to CU, Budweiser sales reached about 500,000 units on the 15th and 16th, which was 60% higher than Cass. On Friday alone, sales hit an unprecedented record of 340,000 units, more than double the monthly sales volume of the product. This is analyzed to be influenced by the rising prices, leading to thrifty consumption habits affecting convenience store beer purchases.

Some stores are even experiencing a Budweiser sweep phenomenon. Customers purchasing more than 10 cans account for 55% of the total, resulting in many bulk buyers and causing Budweiser shortages every Friday at stores. Consequently, demand for checking Budweiser stock surged, with the usage rate of the Pocket CU stock inquiry service increasing by 258.4% compared to the previous month, and the number of orders using the convenience pick-up service, which allows pre-purchase via the app and in-store pickup, also soaring by 219.7%.

As the order quantity for Budweiser has recently increased sharply, CU has limited the order quantity of the 3-pack packages to 5 per day and started operating an additional product in 15-pack box units that do not require repackaging from this week to ensure prompt supply.

A BGF Retail official said, “Due to the recent consecutive price hikes, consumers’ price sensitivity has increased, and applying weekday discount marketing to beers with high purchase demand has gained great popularity. Leading with the unexpected success of Budweiser, we plan to design differentiated events that increase customer benefits for various products in the future.”

This content was produced with the assistance of AI translation services.