‘Yeong-i-ui Sup’ Gains Buzz... Times Square Surpasses 1.5 Million Visitors in July
[Asia Economy Reporter Jeon Jinyoung] Kyungbang Times Square, a complex shopping mall, announced on the 19th that the number of visitors in July has significantly increased due to a promotion held in collaboration with the illustration creator ‘Yeong-i-ui Sup’.
The cumulative number of visitors to Times Square exceeded 1.5 million over two weeks since the event started on the 1st, and with the peak vacation season underway, the number of customers visiting in family and couple groups is steadily increasing.
For this promotion, Times Square set up a camping-themed photo zone and resting area in the first-floor atrium featuring Yeong-i-ui Sup’s character, Kkotka. The area is always crowded with people making memories by taking photos with Kkotka or posing in front of the tent. In the past two weeks, more than 4,000 hashtag posts have been uploaded on Instagram, establishing it as a popular spot for photo verification shots.
In particular, experiential programs such as ‘Making Wine Chilling Bags’ and ‘Making Kkotka Fans,’ in which customers can directly participate, were fully booked on a first-come, first-served basis as soon as each session started. Cultural performances held every weekend fill the atrium with audiences leaving no space to stand.
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A representative of Kyungbang Times Square said, "We thank our customers for their support and interest in this promotion," and added, "As the peak vacation season begins, we hope everyone visits the cool Times Square to have an enjoyable and relaxing time."
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