Samsung Lifestyle TV 'The Serif' Blossom Pink Color Launch

Released as a 55-inch model... Pre-sale on Samsung.com

A Samsung Electronics model is showcasing the lifestyle TV 'The Serif' Blossom Pink product.

[Asia Economy Reporter Park Sun-mi] Samsung Electronics has newly launched the Blossom Pink color of its lifestyle TV 'The Serif' and started pre-sales from the 18th. The official release date is August 9.

The Blossom Pink color was introduced to expand consumer choices following the existing Cloud White and Cotton Blue colors, and it is available in a 55-inch model. The retail price is 2.19 million KRW, the same as the existing 55-inch The Serif.

Pre-sales are conducted on Samsung.com, and during this period, the TV is sold at a discounted price of 1.79 million KRW, 400,000 KRW off the retail price. Various benefits are also provided, including a one-year subscription to 'TVING Premium' and 40,000 Samsung Electronics membership points.

The Serif is a product designed with the participation of the globally renowned furniture designers Ronan and Erwan Bouroullec brothers, inspired by the alphabet 'I' in the serif typeface.

The TV offers an NFC sound mirroring feature that allows users to enjoy music playing on their Galaxy smartphone through the TV sound by placing the phone at the center top of the TV, and supports Apple's 'AirPlay 2' service, providing excellent connectivity with mobile devices.

Sung Il-kyung, Vice President of Samsung Electronics' Visual Display Business Division, said, "With the newly introduced color of 'The Serif,' we are able to offer consumers a more diverse product experience," adding, "We will continue to introduce products that meet the varied tastes of consumers."

This content was produced with the assistance of AI translation services.