Lotte ON Exclusively Sells Cushion Praised by Beauty Influencers... Targeting 'Kodeok' Fans

Lotte ON On&TheBeauty x V&A Exclusive Set.

[Asia Economy Reporter Jeon Jinyoung] Lotte ON On and the Beauty will exclusively launch the 'On and the Beauty x V&A Summer Set' in collaboration with V&A on the 19th, and sell it through a live broadcast with beauty influencer Jaeyu.

According to Lotte ON on the 18th, this collaboration product features an exclusive gift package designed and produced by On and the Beauty. It includes V&A products recommended by beauty influencer Jaeyu: the Longwear Cushion Foundation Matte and refill, and the Fresh Bouquet Body Wash, along with special gifts such as a beach towel and tote bag set, and a shower ball.

On the 19th at 7 PM, a live broadcast will be held on Lotte ON OnLive with beauty influencer Jaeyu, offering various benefits during the live show. First, customers purchasing V&A products on the broadcast day will receive up to 15% discount and up to 10% instant card discount. With these benefits applied, the ‘On and the Beauty V&A Summer Set’ can be purchased for 58,650 KRW, and an additional 3,000 L.Points will be awarded. Furthermore, all customers who purchase V&A products will receive a 'V&A Orangerie Duo', and customers who spend over 75,000 KRW will be gifted five 'V&A Sheet Masks'.

Meanwhile, until the 31st of this month, a 'On and the Beauty Sample Box Event' is being held for new members joining the beauty-exclusive membership, allowing them to experience premium beauty brands. Every day, 350 people will be selected by lottery, totaling 4,900 recipients during the event period. This sample box consists of 12 samples from 9 brands including Oera, Fresh, and Belif, focusing on products that help soothe and care for the skin during summer.

Yoo Hae-eun, head of Lotte ON Beauty Team, said, "Recently, customers, especially the younger generation who value individuality and rarity, are increasingly seeking special products and services, leading to active collaborations between brands in the beauty industry. We hope customers will experience the differentiated products and services unique to On and the Beauty.”

This content was produced with the assistance of AI translation services.