Department Stores Also Host Summer Health Food Festivals

Models promoting Chobok Susan products at the main branch seafood store.

[Asia Economy Reporter Jeon Jinyoung] Ahead of the hot summer, department stores have also started to capture the demand for health-boosting foods.

According to Lotte Department Store on the 17th, they are holding the 'Chobok Chicken & Seafood Discount Event' featuring various health-boosting foods to celebrate Chobok (the first of the three hottest days in summer). This event is being held at the food halls of all department store branches until today. For Chobok chicken representative products, they have prepared about 10 items including 'Animal Welfare Baeksuk' and 'Nurungji Samgyetang Meal Kit,' offering up to 30% discounts. Additionally, for Chobok seafood products, four representative health-boosting seafood items such as croaker, abalone, and octopus are being sold at up to 20% discount.

Galleria Department Store introduced gift sets of the summer’s representative health-boosting foods, ‘croaker and abalone,’ at its luxury hall. The set is priced at 280,000 KRW and can be found at Gourmet 494 in the food hall. Reservations have already closed.

The set consists of approximately 3kg of wild croaker and five live abalones from Wando, Jeollanam-do. Especially, croaker, which means "the people's fish," is known for its mild taste and is considered most delicious in early summer when its flesh and fat are abundant.

AK Plaza is also holding a ‘Vitality Recovery Health Food Event.’ At all department store food halls, various vitality-boosting health foods such as ‘marine-farmed freshwater eel,’ ‘directly shipped croaker from Mokpo,’ and ‘Saro Java peaches’ are being sold at reasonable prices. The ‘Jinsolwon Marine-Farmed Freshwater Eel’ is offered at ▲Bundang branch, 2 pieces (around 700g) for 39,000 KRW ▲Suwon Pyeongtaek branch, 1 piece (around 300g) for 17,800 KRW.

This content was produced with the assistance of AI translation services.