Card Industry Cultural Marketing Restarted... Active Exhibitions and Performances

Hyundai Card Holds Super Concert After 2 Years and 7 Months... All Seats Sold Out

[Asia Economy Reporter Yu Je-hoon] The card industry is restarting cultural marketing activities such as exhibitions and performances, which had slowed down due to the COVID-19 pandemic.

According to the card industry on the 16th, Hyundai Card will hold the 'Hyundai Card Super Concert 26 Billie Eilish' at Seoul Gocheok Sky Dome on the 15th of next month. This will be the first Hyundai Card Super Concert in about 2 years and 7 months since the 'QUEEN' performance in January 2020.

Billie Eilish, an artist from the United States, debuted at the age of thirteen in 2015 and has had a significant influence, being called a "monster artist attracting worldwide attention." Her first full-length album released in 2019 led her to win five awards at the 62nd Grammy Awards in 2020 at the age of 18, making her the youngest artist in Grammy history to achieve this.

The response has been considerable. All seats for the Super Concert 26 Billie Eilish, held on the 5th and 6th, were sold out. It is reported that tickets for both days sold out within 20 minutes of the start of sales. Billie Eilish plans to donate a portion of the concert ticket sales revenue (1 dollar per ticket) to environmental organizations.

Shinhan Card will also hold both performances of the musical 'Aida' on the 17th at Blue Square Shinhan Card Hall as part of the 'Shinhan Card The Moment' event. Shinhan Card The Moment is Shinhan Card's representative cultural performance brand. A Shinhan Card official stated, "In the future, not only performances at Blue Square Shinhan Card Hall but also various performances planned at Shinhan Place Square in Hapjeong, Seoul, and Sohyang Theater Shinhan Card Hall in Busan, where sponsorship agreements have been made, will be organized under Shinhan Card The Moment."

BC Card is also holding an art exhibition featuring 17 emerging artists at Eco Rock Gallery in Goyang City, Gyeonggi Province, until the 19th. The exhibited works consist of pieces that the artists are selling through BC Card's payment platform 'Page (pay-Z)'. The exhibition aims to provide emerging artists with opportunities to directly interact with visitors about their works.

Moreover, BC Card is introducing the works of emerging artists through digital signage installed in the lobby of its headquarters building. The emerging artists have also visited the BC Card headquarters to certify their works being featured on the digital signage on social networking services (SNS), enjoying high satisfaction as well as viral effects, according to the company.

This content was produced with the assistance of AI translation services.